When it comes to writing our own About pages, for some reason, we freeze. Words dry up, you can't remember what it is you sell, you've had four cups of tea while you think about it – then, there's too many words, except, none of them make any sense. You want to communicate how much you truly believe in your business, but then you start crying with the emotion of it all (or are they tears of disbelief that you've been sat at your laptop for four hours, and all you've got so far is, "We are passionate about..."?).
Here's a question: why is it that writing a blog post can seem like a task of epic proportions? I’ve been a writer for many years. It's what I wanted to do since I was little. It’s my thing, and I love it. But, here’s an admission – I don’t find it easy. It doesn’t always flow easily and I often put it off. Over the years, I've worked out what helps me fight through the head mud and smash out articles when I need to. Here’s my tried and testing tips on getting rockstar about writing.