online retail

Sydney Creative People: Fairina Cheng

Sydney Creative People: Fairina Cheng

One of the hardest parts of owning your own business is marketing it. It's truly one of the most time-consuming, frustrating parts of doing business because it's a never-ending exercise, and it takes patience, persistence and experience.

Today's blog post is about Fairina Cheng, who had a past life as a marketer, and is now a Sydney-based jewellery designer. Imagine how handy all of that marketing experience is now... knowing your bitly links from your inbound links and evergreen content (!). Having those kinds of marketing skills to fall back on are obviously very useful, so there's a bit more brain space left for the making/creating part of her work, which is obviously super important and probably a bit more enjoyable!

Sydney Creative People: Naked Paleo

Sydney Creative People: Naked Paleo

Walking into the Naked Paleo packing warehouse in Brookvale is like walking into an urban Melbourne warehouse: there's high ceilings, heaps of beautiful light, artwork painted onto the walls, a plant installation on the wall, and there's a fully-operational coffee machine sitting on the counter at the side. You might see lots of converted warehouses south of the Harbour Bridge, but northside, it's pretty rare. The space has been beautifully renovated and decorated by Naked Paleo owners Jen Thompson and Blake Poole, and it's a sign of the attention to detail they show to their entire business.

Interview: Sunday Tracker

Interview: Sunday Tracker

Having a business partner who lives on the opposite side of the world has the potential to be quite tricky - dealing with time differences, not being able to chat face-to-face or work side-by-side can present a few challenges! But the truth is, the online world we now live in opens up doors for non-traditional businesses to exist far more easily than in the past. We can work with whoever we want, and wherever and whenever we want. 

Today's interview is with Miriam and Julia Grundy – two sisters who decided to create a business  because of their shared love for fashion. Only trouble is, they live at opposite sides of the world, and they both already have demanding careers to deal with. It's interesting and inspiring that the reality of this fact hasn't stopped them from going for it...

CONTENT SPACE ON INSTAGRAM

The best stuff in life is seen when you lie down and look up...
Sydney Creative People: Koskela As part of this interview, I asked Sasha Titchkosky, one of the owners of Koskela, what she thought was the key to success. She said, "Follow your heart, trust your judgement and do it with joy." These words
"When you are the only person in the business, it's important to have a network of friends and peers to bounce ideas off... I have a group of friends I meet up with regularly who are also running their own businesses and going through the same t
Just coming out of a really intense few months of work. I've been churning out stories and copy like a maniac, with the help of a few paper clips which were used to fasten my sleepy eyelids open. This is what I learned... Value your time!! There are
"Do you spend more time with dream thieves and life vampires than you do with honesty barometers – the ones that believe in you, the ones that elevate you, the ones that celebrate in your successes, they console you in your defeat but they
Sydney Creative People: Fairina Cheng "I think the fear of failure is the fear that gets everyone. Before I launched my first product, it was terrifying to think I could put something out there that meant so much to me and get no response. But t
It's all about vision, vision, vision! Words of wisdom from Jeremy @cured.manly. Read the full interview on the Content Space blog. Link is in our profile.
Sydney Creative People: Cured Manly ➖ I have always dreamed about owning a small bar - where there's beautiful wine, space for friends and family to come and hang out on bar stools, and delicious little morsels of something to eat whilst you out the
No Mondayitis happening around here either... Read the @photocornersydney story on our blog. Link is in our profile above. #sydneycreativepeople
This is exactly what I needed to do today... #relaxandrecharge
Go all in! Sitting in the fence just hurts your bum anyway... Read the full rest of the interview from @photocornersydney on the Content Space blog. Link is above. #sydneycreativepeople
Sydney Creative People: Photo Corner ➖ "I've really put my all into the business, and at times I wondered if giving up the cruisy 9-5 job was the right decision? Now I've found my feet, I genuinely wake up every morning excited about the future,
Having come from a corporate background, and a small business that worked with corporate clients... to then being my own boss... I totally agree with Jen on this. Has taken me while to get used to it, and to get rid of the nagging feeling I 'should'