To have a point of difference, and something that makes you stand out from everyone else is something a lot of us truly want. Yet, somehow, the temptation to fit in and be the same as others, especially when you see other people doing it successfully, is strong. To operate by your own rules, and to step on a path that hasn't been well-trodden by others is brave and risky! It's not easy to put yourself out there without any assurances of how you'll be received, or if people will like what you're doing.  But, while it can be harder to do things this way, following our hearts is what will ultimately bring meaning and purpose into our businesses.