We are smack bang in the middle of a very exciting entrepreneurial boom at the moment. There are new businesses popping up all the time, with people finding the confidence to take the plunge into the unknown and start a business they've long dreamed of. And the amazing part of this huge entrepreneur rush is that so many of these businesses are fuelled by passion and purpose. I doubt there's ever been such a massive influx of open-hearted, pure-intentioned business owners starting up – all of them wanting to make their own bright, unique and valuable imprint on the world. Today's interview is with a lady who I admire as someone who has not only found her purpose, but is also making it her business to help others find theirs as well. Jo Pretyman is CEO and head of I-Manifest – a social enterprise that is making waves in the youth education sector.
To have a point of difference, and something that makes you stand out from everyone else is something a lot of us truly want. Yet, somehow, the temptation to fit in and be the same as others, especially when you see other people doing it successfully, is strong. To operate by your own rules, and to step on a path that hasn't been well-trodden by others is brave and risky! It's not easy to put yourself out there without any assurances of how you'll be received, or if people will like what you're doing. But, while it can be harder to do things this way, following our hearts is what will ultimately bring meaning and purpose into our businesses.